Heartland Red Cross

Helping people prevent, prepare for and respond to emergency situations.

Raising Money

A third-party event is any fundraising activity by a non-affiliated group or individual where the American Red Cross of the Heartland has no fiduciary responsibility and little or no staff involvement.

The path to launching a third-party event typically begins with an idea and plan of action that is presented to the American Red Cross. The group or individual must complete an application and submit a signed Third Party Contract. Upon careful review, we will assist the potential organizers in examining a variety of factors to determine if in fact the proposed event is viable. Although we actively encourage third-party fundraising events, all such events must be approved by us in advance. This is an important safeguard to preserving the integrity of the American Red Cross name and our commitment to raise the funds necessary to fulfill our mission in a cost-efficient and effective manner. While we are able to provide guidance for your event, we do not have the personnel to handle the organizational and administrative tasks associated with third-party events. Therefore, the event sponsor is responsible for the details of the event including:

  • underwriting all of the related costs
  • recruiting volunteers to help out at the event
  • creating flyers to publicize the event
  • working at the actual event


  1. Organizers must sign a Third-Party Event contract.
  2. The event will be promoted in a manner to avoid statement or appearance of the American Red Cross endorsing any product, firm, organization, individual or service.
  3. The American Red Cross must approve all promotional materials, including but not limited to letters, brochures, flyers and press releases prior to production or distribution.
  4. All promotional materials must clearly state the percentage of proceeds that will benefit the American Red Cross.
  5. American Red Cross should receive a list of targeted sponsors for the event before they are approached to minimize overlap with other Red Cross events and/or fundraising campaigns that may be underway.
  6. American Red Cross can provide collection canisters and informational materials promoting the organization, its goals and accomplishments. Advance notice is needed regarding the quantities needed for the event.
  7. Event organizers are responsible for obtaining all permits especially those for raffles and/or games of chance.
  8. Event organizers must obtain their own liability insurance to cover the event.
  9. Under no circumstances should third-party event revenue and expenses flow through American Red Cross books. Only the final net proceeds from the event are to be processed by the American Red Cross.
  10. American Red Cross should receive a complete accounting of all funds collected and expenses related to the event. We reserve the right to inspect all event financial records.
  11. American Red Cross is not financially liable for the promotion and/or staging of third-party events.

Reminder: First complete and submit an application giving us information about the proposed event. Once the application has been submitted, we will review it. We will do our best to contact you within approximately 7 days with our decision. Please do not move forward with your plans, however, until you have been notified of our decision. Thank you for your support of the American Red Cross.

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